Startup Weekend is an intense 54 hour event which focuses on building a web or mobile application which could form the basis of a credible business over the course of a weekend. The weekend brings together people with different skillsets - primarily software developers, graphics designers and business people - to build applications and develop a commercial case around them.

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SWNKY Results

Congrats to all of the companies that attended over the weekend. The products demo’d were incredible! Here are the top 3, as determined by our judging panel:

1. Dramaville

2. Righting Style

3. Nudge

Presentation Order

1. Dramaville

2. BuyAppt

3. Righting Style

4. Jobseev

5. DoorHost

6. Polar Bash


8. Badj

9. Shop in Teams


11. Nudge

12. First Moment of Truth

13. Wineosseur

14. Dinner and a Movie


SWNKY Teams Presenting Tonight

Here are the teams and what they are building this weekend at Startup Weekend Northern Kentucky:
Empowering the competition and discovery of local businesses.

Dinner and a Movie:
A date recommendation engine that provides its users with personalized data packages based on their interests. Guys can find high quality, proved date experiences that have been validated by the community.

Righting Style:
An online fashion democracy that qualifies bloggers for brands.
You’ve seen badges on foursquare and achievement on xbox live. Maybe, you want to include badges in your app too? Use It’s a central repo for badges, so your badge means more to your user. Include badges in your app with 30 seconds of setup, and some copy and paste into your web app.

Shop N Teams:
Social shopping in teams built on retail loyalty programs.

Helping appointment-based businesses fill scheduling vacancies in a more efficient way.

Ever find a good job on CareerBuilder or Monster? Those sites don’t work very well for job seekers. The experiment this weekend is whether a Pandora-like model and interface would be a good way to collect consumer sentiment towards certain employers, and factor that into the job search results, to push jobs from undesirable companies lower in result.

First Moment of Truth:

Polar Bash: Helping people break the ice. A platform that helps people meet and make friends with new circles of friends.

NUDGE is a feel good app that helps you do the little things you’d wished you had done, but didn’t. Get NUDGED, you’ll be glad you did!

Wineosseur is a mobile application for competing in wine challenges, trying new wines, and tracking what you have had. Taking the wine drinking experience to a digital format.

Door Host:
Door Host Counter is a mobile web app solution for bars, nightlife and event venues. Door Host empowers bar owners and managers with a security and communications oriented solution to manage crowd control numbers, especially with multiple door entry points. Features include internal communication capabilities, real-time reporting, historical analytics and social media integration. Decision-makers could utilize the BI data we provide to gain insights into–and improve their forecasting techniques–in the areas of staffing needs, inventory shrinkage potential, and customer marketing strategy. is a social and collaborative way to build lasting online online tributes for deceased loved ones

At the cross-section of celebrity gossip, social gaming and fantasy sports lies Dramaville, a new game that pits friends against each other in a competition for whose celebrity roster can cause the most ruckus.

Judging Criteria

The Startup Weekend judging criteria is broken up into three sections. Teams are judged according to the following 3 criteria (weighed equally):

  1. Business Model
The heart of it all. If you haven’t got answers to these questions, you’ve spent too much time on frills & features and need to get back to the basics:
    1. Who is your customer?
    2. What is your core value proposition?
    3. What are your key activities?
    4. What are your revenue streams?
    5. What is your cost structure?
    6. Who/what are your key partners/resources?
    7. What are your distribution channels?
    8. What is your roll-out strategy?
  1. Customer Validation
Have you taken the proper steps to ensure that the people who matter (your future customers) support and reinforce your assumptions? Think of Customer Validation as ‘evidence’ to back up the core structure of your ‘theory’ (your Business Model). The more feedback you gather (quantity), the more this feedback comes from your specific target market (quality), and the more you’re able to actually integrate this feedback into the Business Model and product development (execution), the better.
  1. Execution
The nitty gritty: what has your team been able to actually build over the weekend? Even the strongest of Business Plans are useless in the hands of those who can’t properly execute on them. Getting as far as possible in the development of your product/prototype not only helps give Judges a tangible vision of what the final product could be, but proves your strength and skills as a team. This is what truly matters: investors don’t invest as in ideas so much as teams.

Pitch/Team Formation

What to bring

  • Laptop
  • Business cards
  • Something to take notes on
  • Lots of energy


Pitches on Friday night be in a “pitch-fire” format, which means you will have just 60 seconds to get the audience interested in your idea. You will have no slides or props – just a microphone and a smile. You won’t have time to go over features, so just focus on the core of the idea and make your enthusiasm contagious. Here is the format for pitches that we recommend:

  • Who are you and what is your background? (5-10 Seconds)
  • What is the problem that you product is solving? Or, begin with a story (10-20 Seconds)
  • Explain the product and how it solves the problem (10-20 seconds)
  • Who do you need on your team (a developer, marketing, designer?) (5-10 seconds)
  • Finally, make up a name for your startup so the facilitator can give it a title

Voting & Forming Teams

After pitches, you will have more time to mingle. If you pitched an idea, this is your time to start recruiting others that are interested in your idea. If you did not pitch, or if you are having trouble finding others to join your team, use this time to seek out those that pitched other ideas that you found interesting.

Next, the crowd votes on their favorite pitches. This is a simply a way to encourage quick team forming. This is by no means an exclusive process and if you pitch an idea and it is not voted as one of the top ideas, you are more than welcome to work on it if you find some other people who want to work on the idea with you. From there we will form teams and these are the startup ideas that will be worked on over the weekend.


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